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Discover What Your Dog's Routine Might Be Missing

Many dogs show small signs of nutritional gaps long before owners realise. Lower energy, dull coats, digestive sensitivity or slower recovery can all be linked to daily nutrition. This quick two minute wellness quiz analyses your dog's lifestyle, diet and routine to reveal their personalised wellness score and show where simple daily improvements could support their long term health.
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Daily Energy Support

✨

Skin and Coat Health

🌿

Immune System Balance

🦴

Joint and Mobility Support

💧

Hydration Awareness

💩

Digestive Function

🧠

Cognitive and Nerve Health

⚖️

Overall Nutritional Balance

The Dog Wellness Quiz

Takes less than two minutes and reveals your dog's personalised wellness score.

Made in the UK 🇬🇧
No Artificial Fillers 🚫
30 Day Money Back Guarantee ✅
Vet Approved 🐾
13 Essential Vitamins & Minerals 🌿
Made in the UK 🇬🇧
No Artificial Fillers 🚫
30 Day Money Back Guarantee ✅
Vet Approved 🐾
13 Essential Vitamins & Minerals 🌿

Thrive Every Day

Daily Foundation

Essential vitamins and minerals covering nutritional gaps for consistent daily health support.

Immune Defence

Vitamins A, C, D3 and zinc supporting natural defences and long term immunity.

Coat Radiance

Biotin, zinc and antioxidants supporting skin comfort and a glossy coat.

Natural Vitality

B vitamins and iron supporting energy metabolism and sustained daily vitality.

Structural Strength

Calcium, phosphorus and Vitamin D3 supporting strong bones and teeth.

Metabolic Balance

Choline and essential minerals supporting nutrient absorption and metabolic efficiency.
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Why Dog Owners Trust The Daily

Barkley- Bull Terrier

USING DAILY FOR 2 MONTHS

Barkley- Bull Terrier

"He has The Daily every morning at breakfast and actually licks it off first before finishing his food. Over the past couple of months I’ve noticed a real difference in his energy. He’s much more alert on walks and just seems to have that extra spark about him. His coat is looking absolutely beautiful at the minute too, really soft and healthy. It’s been so easy to use, just one sprinkle and I know he’s getting everything he needs."

— Barkley G.

Chester- Sausagee

USING DAILY FOR 2 MONTHS

Chester- Sausagee

"We added The Daily into Chester’s bowl last week and it’s slotted into his routine so easily. He’s been more energetic and bouncy on our longer walks, and his coat is already starting to look healthier. I like knowing it’s something I can give him every day without overthinking it. It feels like simple, well-rounded support that fits our active lifestyle."

— Mandy J.

Ivy- English Bulldog

USING DAILY FOR 2 MONTHS

Ivy- English Bulldog

"As a bulldog owner, managing sensitivities has always been a challenge and we’ve tried more products than I can count. I was relieved to find The Daily didn’t include ingredients that have caused issues for Ivy in the past. It’s only been a few weeks, but her fur already feels more nourished and she bounced back energy-wise much quicker after her season. Most importantly, she hasn’t had the usual paw flare-ups we often see. It’s been such an easy addition to her evening meals and she’s taken to it straight away."

— Tanya C.

Sully- German Shepherd

USING DAILY FOR 8 WEEKS

Sully- German Shepherd

"The Daily fits so naturally into our routine. Sully has some with breakfast and again with his evening meal and he devours it every time. I love that it’s a powder because it mixes straight into his food without any fuss. Since starting, his coat has become noticeably shinier and his paws, which are usually a problem area, have been much calmer and more settled."

— The Devon Pack

Vinny- Chocolate Labrador

USING DAILY FOR 2 MONTHS

Vinny- Chocolate Labrador

"Vinny prefers a powder over chews, so this has been perfect for him. It sprinkles easily over his food and has quickly become part of our everyday routine. He enjoys it and I like knowing he’s getting consistent daily support without any fuss. It’s simple, effortless, and just works for us."

— Clare L.

Winnie- Cockapoo

USING DAILY FOR 8 WEEKS

Winnie- Cockapoo

"We’ve been using The Daily for just over two weeks and it’s slotted into our routine so easily. It mixes straight into his food without any fuss. I’ve already noticed a positive lift in his energy on walks and his coat is looking noticeably shinier. I really like that it feels like thoughtful, everyday support rather than a quick fix, and I’m looking forward to seeing how he continues to do on it."

— June D.

Charlie Bear- Cockapoo

USING DAILY FOR 2 MONTHS

Charlie Bear- Cockapoo

"From the moment it arrived I was excited to get started. It’s been so easy to introduce and has quickly become part of our routine. I sprinkle the right amount onto his food at each mealtime and he eats it all up without hesitation. It’s simple, straightforward, and working perfectly for us so far."

— Helen M.
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INSIDE THE DAILY

Built on Essential Daily Nutrients

A balanced blend of vitamins and trace minerals that support bones, immunity, skin health and steady daily energy.
Vitamin D3

Vitamin D3

Supports bone strength and immune health

  • Supports calcium absorption
  • Contributes to skeletal strength
  • Supports immune function
Vitamin E

Vitamin E

Antioxidant support for cellular health

  • Antioxidant protection
  • Supports cellular integrity
  • Helps reduce oxidative stress
Vitamin C

Vitamin C

Daily immune resilience support

  • Supports immune function
  • Antioxidant support
  • Supports recovery after activity
Biotin

Biotin

Supports skin and coat condition

  • Supports healthy coat
  • Supports skin barrier function
  • Contributes to nutrient metabolism
Zinc

Zinc

Essential for skin and immune health

  • Supports immune health
  • Supports skin function
  • Contributes to normal metabolism
B Complex

B Complex

Supports steady daily energy

  • Supports energy metabolism
  • Supports nervous system function
  • Contributes to daily vitality

Full Composition & Nutritional Breakdown

Vitamin D3 (Cholecalciferol) 400 IU, Vitamin E (d-alpha Tocopherol) 30 IU, Vitamin C (Ascorbic Acid) 50mg, Biotin 300mcg, Zinc (as Zinc Gluconate) 15mg, B Complex (B1, B2, B3, B5, B6, B12) 25mg. Other ingredients: Natural flavouring, vegetable cellulose capsule.

Real Dogs. Real Daily Results.
Before

Struggling with sensitivities

Low energy after her season
Prone to inflamed paws and cyst flare-ups
Dull, dry-feeling coat
Owner constantly trialling new products
After

Calmer, nourished & bouncing back

Noticeably softer, healthier-feeling coat
More energy post-season
No recent paw flare-ups
Formulated without brewer’s yeast or kelp

Tired of Trying Everything and Seeing Nothing Change

After countless supplements, ingredient triggers and even vet treatments, Ivy’s owner finally found a daily routine that supported her coat, paws and energy without the common irritants that caused setbacks.

Start your dog's wellness journey

A Better Standard For Daily Dog Health

Because trial and error gets expensive fast.

The Daily Standard

  • Foundational daily coverage
  • Consistent scoop dosing
  • No common irritants
  • UK formulated
  • Built for daily longevity

Typical Supplements

  • Problem specific quick fixes
  • Inconsistent dosing
  • Hidden artificial fillers
  • Mass produced formulas
  • Reactive not preventative
Choose Better Daily Support

Born from the Bond

We’re a wellness-first brand inspired by the dogs we love. Named after Ottie & Oscar, our beloved Staffy and Cocker Spaniel, we create smarter, simpler essentials that help dogs and their owners get the most out of their time together outdoors.

Read Our Story
What to expect

Your dog's first 30 days with The Daily

The Daily is a long-term daily supplement. Results build gradually as the 13 vitamins and minerals accumulate. Here's what many owners notice over the first four weeks.
Every dog is different. Results vary based on breed, size, age and diet. This reflects general patterns from owners — not guaranteed outcomes. The Daily is a supplement, not a medicine.
Daily dosing guide — 2.5g per scoop · 150g pouch
1
Small
Up to 10kg
1 scoop · 2.5g daily
~60 days per pouch
2
Medium
10–25kg
2 scoops · 5g daily
~30 days per pouch
3
Large
25–40kg
3 scoops · 7.5g daily
~20 days per pouch
4
Very Large
40kg+
4 scoops · 10g daily
~15 days per pouch
The 30-day timeline
1
Days 1–7

The routine sets

Establishing the daily habit
Week one is about consistency rather than visible change. B vitamins, Choline and fat-soluble vitamins (A, D3, E) begin accumulating daily. The foundation for weeks two, three and four starts here.
Choline B vitamins Vitamin A Vitamin D3
  • Accepts the powder easily — blends with any food
  • No digestive disruption from day one
  • Morning routine begins to feel natural
2
Days 8–14

Energy and vitality

The B vitamins begin to show
The B vitamin complex (B1, B2, B6, B12, Niacinamide, Pantothenate) drives energy metabolism. Many owners notice a subtle lift in alertness, walk enthusiasm and general vitality. Digestion often feels more settled.
B1 B2 B6 B12 Niacinamide Iron Magnesium
  • More alertness and enthusiasm on walks
  • Improved appetite and mealtimes
  • Calmer, more settled digestion
3
Days 15–21
Most noticed

Skin and coat — the visible result

The most commonly reported change
Vitamin E, Zinc, Biotin and Vitamin C work together to support healthy skin cell turnover and strengthen the coat. Many owners notice a richer, softer, more lustrous coat. For dogs with sensitive skin or paws, this is often when comfort improves.
Vitamin E Zinc Biotin Vitamin C Copper Selenium
  • Coat softer and more nourished to touch
  • Visible shine — especially in sunlight
  • Calmer skin and paws in sensitive dogs
4
Days 22–30

The full picture

Structural support building quietly
Calcium (21%), Phosphorus (15.49%) and Manganese support bones, teeth and cartilage. Their impact builds over months. For dogs aged 5+, this structural layer matters most. Week 3 coat and energy improvements continue to consolidate.
Calcium Phosphorus Manganese Vitamin D3 Iodine
  • Week 3 results consistent and maintained
  • Routine fully established — no resistance at the bowl
  • Older dogs may feel freer movement in the mornings

Where the long-term value builds

The daily habit compounds over time
Structural support from Calcium, Phosphorus and Manganese builds over months. Immune function from Selenium, Copper, Zinc and Vitamin C strengthens with consistent daily use. Dogs on The Daily for 3+ months maintain visible results with deeper benefits building in the background.
Immune function Joint & bone support Coat maintenance Long-term vitality
What's inside every scoop
Energy & Metabolism
  • Vitamin B1 (Thiamine)
  • Vitamin B2 (Riboflavin)
  • Vitamin B6 (Pyridoxine)
  • Vitamin B12 (Cobalamin)
  • Niacinamide
  • Pantothenic Acid
  • Choline
Skin & Coat
  • Vitamin E (Tocopherol)
  • Biotin
  • Zinc
  • Copper
  • Selenium
  • Vitamin C (Ascorbic Acid)
Bones & Structure
  • Calcium (21%)
  • Phosphorus (15.49%)
  • Vitamin D3 (Cholecalciferol)
  • Manganese
  • Magnesium
Immune & Vitality
  • Vitamin A (Retinol)
  • Vitamin C (Ascorbic Acid)
  • Selenium
  • Zinc
  • Copper
  • Iron
  • Iodine

Giving Back with Every Order

All dogs deserve a life of love, wellness, and care.

That’s why we pledge to donate £1 of every sale to Bleakholt Animal Sanctuary. The Sanctuary is where love and second chances meet. From their home in Lancashire, they rescue, heal, and rehome animals in need.

Together, we create happy, healthy futures for every dog.



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