Loved by over 250 Dogs & their owners.

THE DAILY

Thirteen essential vitamins and six trace minerals in one unflavoured scoop. £24.99 a pouch, your first one free, just £3.75 delivery. 💚

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Product Description

The daily foundation for your dog 🌿

Even good food can leave gaps, and they can't tell you what's missing. The Daily is one unflavoured scoop of 13 vitamins and 6 trace minerals that supports their coat, skin, energy, bones and natural defences, every day.

It isn't a quick fix. It's the basics, covered daily, so you can stop wondering.

Add one scoop to their food. That's it.

Why Trust Us

Built with purpose. Nothing unnecessary.

Made in the UK in a GMP-certified facility, by an ISO 9001 certified manufacturer. Every ingredient has a clear job.

You won't find:

Artificial flavours or colours
Added sugars or sweeteners
Fillers or bulking agents
Grains, soy or dairy
Yeast, kelp or flavour coatings

£1 from every order goes to Bleakholt Animal Sanctuary 🐾

Ingredients & Full FAQ

What's inside The Daily? 🧪

13 vitamins and 6 trace minerals in one clean, unflavoured daily formula.

Vitamins 🌱

→ Vitamin A: supports vision, skin, coat and immune function

→ Vitamin D3: supports strong bones and teeth

→ Vitamin E: antioxidant support for cells, skin and coat

→ Vitamin C: antioxidant support

→ Vitamin B1 (Thiamine): helps turn food into energy

→ Vitamin B2 (Riboflavin): helps turn food into energy

→ Vitamin B3 (Niacinamide): supports skin and energy

→ Vitamin B5 (Pantothenate): supports skin, coat and energy

→ Vitamin B6 (Pyridoxine): supports protein metabolism

→ Vitamin B12 (Cobalamin): supports nerve function

→ Folic Acid: supports healthy red blood cells

→ Biotin: supports skin, coat, claws and paw pads

→ Choline: supports brain and nerve function

Trace Minerals

→ Zinc: supports skin, coat, paw pads and immune function

→ Iron: supports healthy blood and natural energy

→ Copper: supports natural coat colour and connective tissue

→ Manganese: supports bones and connective tissue

→ Iodine: supports normal thyroid function

→ Selenium: antioxidant support

Full composition (per kg)

Composition (base): Di-Calcium Phosphate, Sodium Chloride, Magnesium Oxide, Calcium Carbonate.

Vitamins: Vitamin A (3a672a) 40,619 IU, Vitamin D3 (3a671) 3,697 IU, Vitamin E (3a700) 243mg, Vitamin B1 (3a821) 15mg, Vitamin B6 (3a831) 10mg, Vitamin B12 (3a835) 224mcg, Biotin (3a880) 7mg, Folic Acid (3a316) 2mg, Niacinamide (3a315) 109mg, Calcium D-pantothenate (3a841) 103mg, Vitamin C (3a300) 1,216mg, Choline Chloride (3a890) 10,945mg, Vitamin B2 (3a825ii) 41mg.

Trace Elements: Iodine (Calcium iodate, anhydrous 3b202) 7mg, Selenium (Sodium selenite 3b801) 1mg, Copper (Copper(II) sulphate pentahydrate 3b405) 49mg, Iron (Iron(II) sulphate monohydrate 3b103) 243mg, Manganese (Manganese(II) oxide 3b502) 39mg, Zinc (Zinc sulphate monohydrate 3b605) 486mg.

Analytical Constituents: Calcium 21.02%, Phosphorus 15.49%, Sodium 0.29%.

What's not included ✅

→ No artificial flavours or colours

→ No added sugars or sweeteners

→ No artificial fillers

→ No grains, soy or dairy

→ No yeast, kelp or flavour coatings

Just essential daily nutrition.

My dog already looks healthy. Do they need it?

That's the point. The Daily isn't for when something goes wrong. Even good food can leave gaps, especially for fussy eaters, smaller portions or home-cooked meals. One scoop covers the basics every day, so it stays that way.

Is The Daily suitable for all dogs?

The Daily is made for adult dogs of every size and breed. For puppies, especially large breeds, or dogs with a medical condition or on medication, check with your vet before starting.

Will my dog eat it if they are picky?

Most dogs take to The Daily without any fuss when it's properly mixed into their food. Start with half a scoop for the first few days and build up gradually. Mixing it into wet food, a little Greek yoghurt or scrambled egg first tends to do the trick. We don't recommend adding it to their water bowl, as this affects how much they actually get.

How long does one pouch last?

Each pouch contains 150g.

→ Small dogs up to 10kg: around 60 days

→ Medium dogs 10 to 25kg: around 30 days

→ Large dogs 25 to 40kg: around 20 days

→ Very large dogs over 40kg: around 15 days

Over 40kg? Choose every 20 days and add an extra pouch when you need it, or get in touch and we'll set it up for you.

How long until I see results?

Skin is often first, within two to three weeks. Most owners notice a softer, shinier coat around the one month mark. The biggest difference comes with consistent daily use, usually by month three.

Can I split the daily serving across meals?

Yes. Give the full serving in one meal or split it across two, whichever suits your dog's routine.

Is this a subscription?

Yes, and your first pouch is free. You just pay £3.75 delivery. If your dog loves it, it carries on at £24.99 a pouch with free tracked delivery, every 20, 30 or 60 days depending on your dog's size. We'll email you before every order. Skip, pause or cancel anytime from your account, with no minimum. Prefer a single pouch? It's £29.99.

Is The Daily a complementary feed?

Yes. The Daily is a complementary pet food, designed to be added to your dog's existing diet as a daily top-up. It isn't a replacement for a complete and balanced meal. Always make sure fresh water is available.

Can The Daily replace my dog's existing supplements?

It covers the everyday vitamins and minerals most owners buy separately for coat, skin, energy, bones and immunity, in one scoop.

It supports joints through the bones and connective tissue around them, with Vitamin D3, calcium, phosphorus, manganese and copper. It does not contain targeted joint ingredients such as glucosamine or green-lipped mussel, so if your dog is on one of those for a specific reason, keep it going alongside.

Is The Daily suitable for dogs on medication or with health conditions?

The Daily contains meaningful levels of calcium (21.02%) and phosphorus (15.49%) as part of its mineral base. If your dog is on medication, has a heart or kidney condition, or is already on a targeted supplement, please speak to your vet before starting. It's designed as a daily top-up for healthy dogs, not as a treatment.

Is The Daily suitable for vegan or vegetarian diets?

The Daily contains Vitamin D3 sourced from lanolin and a gelatine-coated Vitamin A, so it isn't suitable for a strict vegan or vegetarian feeding approach.

Where is The Daily made?

The Daily is made in the UK in a GMP-certified facility, by an ISO 9001 certified manufacturer. Every batch is produced to the same high standard, with nothing unnecessary added.

What happens when you start

Daily nutrition works quietly. Here's how it builds.

Weeks 2 to 3

Healthier skin

Less irritation and fewer flakes as the skin barrier finally gets what it needs.

ZINC · VITAMIN E · VITAMIN A

Day 30

Shinier coat

The one owners notice without looking for it. Softer under your hand, brighter in the light.

BIOTIN · ZINC · COPPER

Month 2

Natural energy

The morning bounce comes back. Less dragging on the lead, more interest at the door.

IRON · B VITAMINS

Month 3

There's my dog again

Immunity and bones supported every day, alongside the coat, skin and energy you can already see. This is where most owners say they'd never stop.

VITAMIN C · VITAMIN D3 · SELENIUM

After 2 weeks

Healthier skin. Less redness.

Vitamin E and Zinc support the skin barrier from the inside. Most owners notice things settling within the first month.

After 4 months

Shinier coat. Softer fur.

Biotin, Zinc and Vitamin E support coat quality from within. The change most owners notice without looking for it.

After 1 month

Healthier paws. Less licking.

Zinc and Vitamin E support skin health from the inside out, including the pads and paws that take the most wear.

How it works

Scoop

One scoop from the pouch.

Sprinkle

Onto their usual food.

Done

They eat the whole bowl.

INSIDE EVERY SCOOP

One simple scoop. Ten daily benefits.

What you will actually notice, and the thirteen essential vitamins and minerals behind it.

Steadier through the seasons, and through the everyday knocks of an active life. Vitamins A, C and E work with Zinc and Selenium to support natural immune defences.

Softer under your hand. Brighter in the light. Biotin supports the keratin that makes up your dog fur, Zinc keeps skin cells turning over properly, and Copper supports natural coat pigment.

Less dragging on the lead. More interest at the door. Iron carries oxygen to every working muscle, and the B vitamins release the energy in your dog food.

Still curious. Still switched on. Choline is a building block of every nerve cell and supports healthy nerve function.

Less scratching. Fewer flakes on the sofa. Zinc is essential for skin cell repair, while Vitamins E and A help keep everything conditioned.

Moving well. Getting into the car without thinking about it. Vitamin D3 controls how Calcium and Phosphorus are absorbed and used.

Getting more out of the food you already buy. B vitamins unlock nutrients in every meal and help turn food into something your dog can use.

Bright, clear eyes and confidence in low light. Vitamin A supports retinal function and the tissue around it.

Ageing well rather than just getting older. Vitamins E and C and Selenium help neutralise oxidative stress.

The bit you cannot point at but can absolutely feel. Iodine, Folic acid and Copper support everyday wellness.

A nice simple review one clear honest answer I will never change, my girl has been using the daily for what must be almost a year it’s been many months anyway it’s not let us down yet we honestly can’t find a fault in it. She is doing a amazing and so many people comment on how soft her coat is she sure us one happy healthy girl and for that I can’t ask for more thank you Ottie and Oscar

We’ve been using the daily for a couple of months now and I am really impressed with it. With an allergy prone bulldog it’s been really hard to find a multivitamin without yeast and kelp (both known triggers for my boy). Since using The Daily i’ve not had any flair ups of additional scratching or ear issues which we usually have when I introduce something new. His coat is much shiner and softer than it was and we’ve had no upset tummy or issues with eating it. It’s great to know that a sprinkle of this in his food is ensuring he’s getting all the vitamins and minerals he needs. Thank you ☺️

I signed up to the free first pouch which was a good offer in my view. On trying the product my dog (cocker spaniel) took a couple of feeds to get used to the product but after that no problems whatsoever. We saw small improvements in the first month but after the 2nd and 3rd months we have seen huge improvements in her energy, her coat and what feels like just general health benefits to her.

Overall highly recommend the product and thank you for the great service and tips provided.

This has been our go to the last few months and we can safely say it will continue to be, the difference it has made to our dog is incredible. It’s been extremely difficult to find an all in supplement that caters for her allergies. Her energy levels fur and coat are really good thank you the daily for giving my girl daily balance

So much easier to know he's getting nutrients

This supplement is great, especially if your dog prefers a powder over a chew. Full of beneficial vitamins and minerals, easily sprinkled over food, it soon becomes part of your routine. Vinny is a fan, and as his owner I am too knowing he’s getting the nutrition he needs on a daily basis

We are really happy you liked it!!