






Loved by over 250 Dogs & their owners.
THE DAILY
Replace 6 bottles with 1 scoop.13 essential vitamins and minerals in one unflavoured powder. 66p a day. 💚

Product Description
Daily support, built into their routine 🌿
The Daily is a clean, unflavoured multivitamin powder designed to support your dog’s health every single day, not just when something feels off.
Formulated with 13 essential vitamins and minerals, it helps support bones, skin and coat health, immune function and steady energy, building a strong nutritional foundation over time.
This is not about quick fixes.
It is about long-term wellbeing, built through simple daily consistency.
Add it once a day. That’s it.
Why Trust Us
Built with purpose. Nothing unnecessary.
Every ingredient in The Daily has a clear role in supporting your dog’s health.🛡️
You will not find:
- Artificial flavours
- Artificial colours
- Added sugars or sweeteners
- Fillers or bulking agents
- Grains, soy or dairy
- Yeast or flavour coatings
Just essential vitamins and minerals in a clean, unflavoured daily formula.
Ingredients & Full FAQ
INGREDIENTS & FULL FAQ
What's inside The Daily? 🧪
The Daily is a clean, unflavoured multivitamin powder designed to support your dog's health every day.
13 essential vitamins and minerals in one clean, unflavoured daily formula.
Vitamins 🌿
→ Vitamin A — supports vision, skin, coat and immune function
→ Vitamin D3 — supports bones and skeletal health
→ Vitamin E — antioxidant support for cells and coat
→ Vitamin C — supports energy and immunity
→ Vitamin B1 (Thiamine) — supports energy metabolism
→ Vitamin B2 (Riboflavin) — supports energy metabolism
→ Vitamin B3 (Niacinamide) — supports energy metabolism
→ Vitamin B5 (Pantothenate) — supports energy metabolism
→ Vitamin B6 (Pyridoxine) — supports protein metabolism
→ Vitamin B12 (Cobalamin) — supports nerve function
→ Folic Acid — supports healthy red blood cells
→ Biotin — supports healthy skin and coat
→ Choline Chloride — supports brain and liver function
Trace Minerals 🌱
→ Zinc — supports skin, coat and immunity
→ Iron — supports blood health and energy
→ Copper — supports coat pigmentation and connective tissue
→ Manganese — supports bone formation
→ Iodine — supports thyroid function
→ Selenium — antioxidant defence
Full composition (per kg) 📋
Composition (base): Di-Calcium Phosphate, Sodium Chloride, Magnesium Oxide, Calcium Carbonate.
Vitamins: Vitamin A (3a672a) 40,619 IU, Vitamin D3 (3a671) 3,697 IU, Vitamin E (3a700) 243mg, Vitamin B1 (3a821) 15mg, Vitamin B6 (3a831) 10mg, Vitamin B12 (3a835) 224mcg, Biotin (3a880) 7mg, Folic Acid (3a316) 2mg, Niacinamide (3a315) 109mg, Calcium D-pantothenate (3a841) 103mg, Vitamin C (3a300) 1,216mg, Choline Chloride (3a890) 10,945mg, Vitamin B2 (3a825ii) 41mg.
Trace Elements: Iodine (Calcium iodate, anhydrous 3b202) 7mg, Selenium (Sodium selenite 3b801) 1mg, Copper (Copper(II) sulphate pentahydrate 3b405) 49mg, Iron (Iron(II) sulphate monohydrate 3b103) 243mg, Manganese (Manganese(II) oxide 3b502) 39mg, Zinc (Zinc sulphate monohydrate 3b605) 486mg.
Analytical Constituents: Calcium 21.02%, Phosphorus 15.49%, Sodium 0.29%.
What's not included 🚫
→ No artificial flavours or colours
→ No added sugars or sweeteners
→ No artificial fillers
→ No grains, soy or dairy
→ No yeast or flavour coatings
Just essential daily nutrition.
Is The Daily suitable for all dogs?
The Daily is suitable for dogs of all ages and breeds. If your dog has a medical condition or is currently on medication, we always recommend checking with your vet before starting any new supplement.
Will my dog eat it if they are picky?
Most dogs take to The Daily without any fuss when it is properly mixed into their food. If your dog is hesitant, start with half a scoop for the first few days and build up gradually. Mixing it into wet food, a small amount of Greek yoghurt or scrambled egg first tends to do the trick. We would not recommend adding it to your dog's water bowl as this affects how much of the formula they actually get.
How long does one pouch last? 📦
Each pouch contains 150g.
→ Small dogs up to 10kg — around 60 days
→ Medium dogs 10 to 25kg — around 30 days
→ Large dogs 25 to 40kg — around 20 days
→ Very large dogs over 40kg — around 15 days
How long until I see results?
Some owners notice changes within a few weeks, particularly in coat condition and energy levels. The biggest benefits come from consistent daily use over time. Most owners report the most noticeable changes between weeks four and six.
Can I split the daily serving across multiple feeds?
Yes. You can give the full daily serving in one meal or split it across two meals throughout the day, whichever works best for your dog's routine.
Is this a subscription?
You can choose a one-time purchase or subscribe. Subscriptions can be skipped, paused or changed at any time from your account. Cancel, skip, pause or change your subscription anytime from your account. No minimum commitment, no questions asked.
Is The Daily a complementary feed?
Yes. The Daily is a complementary pet food for dogs, designed to be added to your dog's existing diet as a daily nutritional top-up. It is not a replacement for a complete and balanced meal. Always ensure fresh water is available.
Can The Daily replace my dog's existing supplements?
The Daily is a broad-spectrum daily multivitamin designed to fill the nutritional gaps that food alone leaves. It works best alongside your dog's existing diet and any targeted supplements they are already on, not instead of them. If your dog is on a specialist supplement for joints, skin or digestion, The Daily sits underneath that as their daily nutritional foundation.
Is The Daily suitable for dogs on medication or with existing health conditions?
The Daily contains meaningful levels of calcium (21.02%) and phosphorus (15.49%) as part of its mineral base. If your dog is on any medication, has a heart condition, kidney issues, or is already on a targeted therapeutic supplement, please speak to your vet before starting The Daily. It is designed as a daily nutritional top-up for healthy dogs, not as a therapeutic product.
Is The Daily suitable for dogs on a vegan or vegetarian diet?
The Daily contains Vitamin D3 sourced from lanolin and a gelatine-coated Vitamin A, so it is not suitable for owners following a strict vegan or vegetarian feeding philosophy for their dog.
Where is The Daily made?
The Daily is made in the UK by an ISO 9001 certified manufacturer. Every batch is produced to the same high standard, with no unnecessary additives and no compromise on ingredient quality.

WHAT TO EXPECT
Your dog's first 30 days with The Daily
Results build gradually. Here's what most owners notice.
The routine clicks
Most owners say the hardest part is remembering day one. By day three it's automatic. Scoop, sprinkle, done. Five seconds and you stop thinking about it.
More energy on walks
The morning bounce comes back. Less dragging on the lead. More interest at the door. The kind of energy that makes you think there's my dog again.
The coat changes
This is the one owners notice without looking for it. Softer under your hand. Shinier in the light. The difference you feel every time you stroke them.
The foundation holds
Bones, skin, immunity — all strengthening quietly. You're not chasing results anymore. You're maintaining them. This is where most owners say they'd never stop.
How it works
Scoop
One scoop from the pouch.
Sprinkle
Onto their usual food.
Done
They eat the whole bowl.

INSIDE EVERY SCOOP
One simple scoop. Ten daily benefits.
What you will actually notice, and the thirteen essential vitamins and minerals behind it.
Steadier through the seasons, and through the everyday knocks of an active life. Vitamins A, C and E work with Zinc and Selenium to support natural immune defences.
Softer under your hand. Brighter in the light. Biotin supports the keratin that makes up your dog fur, Zinc keeps skin cells turning over properly, and Copper supports natural coat pigment.
Less dragging on the lead. More interest at the door. Iron carries oxygen to every working muscle, and the B vitamins release the energy in your dog food.
Still curious. Still switched on. Choline is a building block of every nerve cell and supports healthy nerve function.
Less scratching. Fewer flakes on the sofa. Zinc is essential for skin cell repair, while Vitamins E and A help keep everything conditioned.
Moving well. Getting into the car without thinking about it. Vitamin D3 controls how Calcium and Phosphorus are absorbed and used.
Getting more out of the food you already buy. B vitamins unlock nutrients in every meal and help turn food into something your dog can use.
Bright, clear eyes and confidence in low light. Vitamin A supports retinal function and the tissue around it.
Ageing well rather than just getting older. Vitamins E and C and Selenium help neutralise oxidative stress.
The bit you cannot point at but can absolutely feel. Iodine, Folic acid and Copper support everyday wellness.
This product is rated 4.8 of 5.0 stars.
It has received 22 reviews.
