THE DAILY

Daily support, built into their routine 🌿

The Daily is a clean, unflavoured multivitamin powder designed to support your dog’s health every single day, not just when something feels off.

Formulated with 13 essential vitamins and minerals, it helps support joints, digestion, skin and coat health, immune function and steady energy, building a strong nutritional foundation over time.

This is not about quick fixes.

It is about long-term wellbeing, built through simple daily consistency.

Add it once a day. That’s it.

💚 Stronger Immunity
Your dog fights off illness faster and bounces back quicker.
Powered by Vitamins A, C, D3, E, Zinc and Selenium.

💚 Shinier Coat
A visibly softer, glossier coat within weeks.
Biotin, Zinc and Vitamin A working together.

💚 Natural Energy
From groggy mornings to ready-for-walkies, every day.
B-complex vitamins and Iron turn food into steady, lasting fuel.

💚 Sharper Mind
Better focus, calmer behaviour, clearer thinking.
Choline, B6 and B12 support a healthy nervous system.

💚 Healthier Skin
Less scratching, fewer flaky patches, more comfort.
Biotin, Zinc and Vitamin E keep skin in top condition.

💚 Stronger Bones
A body built for an active life — puppy to senior.
Vitamin D3, Calcium and Manganese support skeletal strength.

💚 Better Absorption
Your dog gets more from every meal.
B vitamins and Folic Acid help convert food into usable fuel.

💚 Healthy Vision
Lifelong eye support, from puppy years to senior walks.
Vitamin A — the textbook nutrient for healthy sight.

💚 Antioxidant Protection
Slows the everyday wear-and-tear on your dog's cells.
Vitamins C, E and Selenium neutralise free radicals.

💚 Daily Wellness
The foundation. Nutritional gaps even great food can leave — covered.
13 essential vitamins. 6 trace minerals. 19 actives. One simple scoop.

How to use The Daily 🥄

Using The Daily is simple and only takes a few seconds each day.

1. Scoop
Add the recommended scoop to your dog’s food once per day.

2. Mix
Sprinkle and mix into wet or dry food.

3. Done
That’s it. No complicated routines, just consistent daily support.

Most owners start to use The Daily as part of their dog’s morning or evening feeding routine so it becomes a habit that’s easy to stick to.

Consistency is key with vitamins and minerals, and daily use helps support energy, joints, digestion, immunity, skin and coat over time.

Built with purpose. Nothing unnecessary.

Every ingredient in The Daily has a clear role in supporting your dog’s health.🛡️

You will not find:

• Artificial flavours
  
• Artificial colours
  
• Added sugars or sweeteners
  
• Fillers or bulking agents
  
• Grains, soy or dairy
  
• Yeast or flavour coatings
  

Just essential vitamins and minerals in a clean, unflavoured daily formula.

INGREDIENTS & FULL FAQ

What's inside The Daily? 🧪

The Daily is a clean, unflavoured multivitamin powder designed to support your dog's health every day.

13 essential vitamins. 6 trace minerals. 19 actives in one simple scoop.

Vitamins 🌿

→ Vitamin A — supports vision, skin, coat and immune function

→ Vitamin D3 — supports bones and skeletal health

→ Vitamin E — antioxidant support for cells and coat

→ Vitamin C — supports energy and immunity

→ Vitamin B1 (Thiamine) — supports energy metabolism

→ Vitamin B2 (Riboflavin) — supports energy metabolism

→ Vitamin B3 (Niacinamide) — supports energy metabolism

→ Vitamin B5 (Pantothenate) — supports energy metabolism

→ Vitamin B6 (Pyridoxine) — supports protein metabolism

→ Vitamin B12 (Cobalamin) — supports nerve function

→ Folic Acid — supports healthy red blood cells

→ Biotin — supports healthy skin and coat

→ Choline Chloride — supports brain and liver function

Trace Minerals 🌱

→ Zinc — supports skin, coat and immunity

→ Iron — supports blood health and energy

→ Copper — supports coat pigmentation and connective tissue

→ Manganese — supports bone formation

→ Iodine — supports thyroid function

→ Selenium — antioxidant defence

Full composition (per kg) 📋

Composition (base): Di-Calcium Phosphate, Sodium Chloride, Magnesium Oxide, Calcium Carbonate.

Vitamins: Vitamin A (3a672a) 40,619 IU, Vitamin D3 (3a671) 3,697 IU, Vitamin E (3a700) 243mg, Vitamin B1 (3a821) 15mg, Vitamin B6 (3a831) 10mg, Vitamin B12 (3a835) 224mcg, Biotin (3a880) 7mg, Folic Acid (3a316) 2mg, Niacinamide (3a315) 109mg, Calcium D-pantothenate (3a841) 103mg, Vitamin C (3a300) 1,216mg, Choline Chloride (3a890) 10,945mg, Vitamin B2 (3a825ii) 41mg.

Trace Elements: Iodine (Calcium iodate, anhydrous 3b202) 7mg, Selenium (Sodium selenite 3b801) 1mg, Copper (Copper(II) sulphate pentahydrate 3b405) 49mg, Iron (Iron(II) sulphate monohydrate 3b103) 243mg, Manganese (Manganese(II) oxide 3b502) 39mg, Zinc (Zinc sulphate monohydrate 3b605) 486mg.

Analytical Constituents: Calcium 21.02%, Phosphorus 15.49%, Sodium 0.29%.

What's not included 🚫

→ No artificial flavours or colours

→ No added sugars or sweeteners

→ No artificial fillers

→ No grains, soy or dairy

→ No yeast or flavour coatings

Just essential daily nutrition.

Is The Daily suitable for all dogs?

The Daily is suitable for dogs of all ages and breeds. If your dog has a medical condition or is currently on medication, we always recommend checking with your vet before starting any new supplement.

Will my dog eat it if they are picky?

Most dogs take to The Daily without any fuss when it is properly mixed into their food. If your dog is hesitant, start with half a scoop for the first few days and build up gradually. Mixing it into wet food, a small amount of Greek yoghurt or scrambled egg first tends to do the trick. We would not recommend adding it to your dog's water bowl as this affects how much of the formula they actually get.

How long does one pouch last? 📦

Each pouch contains 150g.

→ Small dogs up to 10kg — around 60 days

→ Medium dogs 10 to 25kg — around 30 days

→ Large dogs 25 to 40kg — around 20 days

→ Very large dogs over 40kg — around 15 days

How long until I see results?

Some owners notice changes within a few weeks, particularly in coat condition and energy levels. The biggest benefits come from consistent daily use over time. Most owners report the most noticeable changes between weeks four and six.

Can I split the daily serving across multiple feeds?

Yes. You can give the full daily serving in one meal or split it across two meals throughout the day, whichever works best for your dog's routine.

Is this a subscription?

You can choose a one-time purchase or subscribe. Subscriptions can be skipped, paused or changed at any time from your account. Cancellation is available after your second pouch has been dispatched. We ask for a minimum of one recurring order to complete your dog's starter routine and give The Daily a fair chance to work.

Do you offer a guarantee?

Yes. We offer a 60-day money-back guarantee on your first order. If you are not happy with the results, get in touch and we will give you a full refund, no questions asked.

Is The Daily a complementary feed?

Yes. The Daily is a complementary pet food for dogs, designed to be added to your dog's existing diet as a daily nutritional top-up. It is not a replacement for a complete and balanced meal. Always ensure fresh water is available.

Can The Daily replace my dog's existing supplements?

The Daily is a broad-spectrum daily multivitamin designed to fill the nutritional gaps that food alone leaves. It works best alongside your dog's existing diet and any targeted supplements they are already on, not instead of them. If your dog is on a specialist supplement for joints, skin or digestion, The Daily sits underneath that as their daily nutritional foundation.

Is The Daily suitable for dogs on medication or with existing health conditions?

The Daily contains meaningful levels of calcium (21.02%) and phosphorus (15.49%) as part of its mineral base. If your dog is on any medication, has a heart condition, kidney issues, or is already on a targeted therapeutic supplement, please speak to your vet before starting The Daily. It is designed as a daily nutritional top-up for healthy dogs, not as a therapeutic product.

Is The Daily suitable for dogs on a vegan or vegetarian diet?

The Daily contains Vitamin D3 sourced from lanolin and a gelatine-coated Vitamin A, so it is not suitable for owners following a strict vegan or vegetarian feeding philosophy for their dog.

Where is The Daily made?

The Daily is made in the UK by an ISO 9001 certified manufacturer. Every batch is produced to the same high standard, with no unnecessary additives and no compromise on ingredient quality.